Which Market Should You Launch Your Gojek Clone App In First?

Gojek is a leading transportation and mobile payment platform based in Indonesia providing ride-hailing, food delivery, online payments and other on-demand services. Inspired by its success, many entrepreneurs are looking to launch cloned versions of the super app in new markets. However, choosing the right initial market is crucial for replicating Gojek’s growth trajectory. This blog examines the factors to consider and recommends the top three markets to launch a Gojek clone app first based on market dynamics, opportunity size and receptiveness to shared transportation services.

1. Ease of Operations

One major determinant of market viability is the ease of conducting business operations. This includes regulatory support, taxation policies, access to technical resources and operating costs. Markets with simpler regulatory compliance requirements and lower costs of employee benefits, real estate, utilities and paperwork handling make operations less tedious initially. Some developing Asian markets like Indonesia, Vietnam and the Philippines present a relatively business-friendly environment and easier onboarding process compared to developed regions. This allows new entrants to concentrate maximum efforts on product-market fit instead of operational hassles.

2. Market Size and Growth Potential

The addressable customer base is another driving factor for prioritizing markets. Logically, larger existing markets offer a higher chance of scaling rapidly given the availability of more addressable users. Southeast Asian countries like Indonesia, the Philippines and Vietnam along with large population bases like India have sizable domestic mobility markets with solid growth projections. For instance, Indonesia’s on-demand transportation market was valued at $8.7 billion in 2019 and estimated to grow over 15% annually. Such scale and tailwinds bode well for attracting initial users and subsequent financing for a start-up.

3. Market Saturation

Assessing the saturation level with existing dominant ride-hailing vendors also comes into play. While large markets are tempting, entering highly competitive arenas with entrenched major players can prove challenging for new entrants. This is the case in the U.S. where giants like Uber and Lyft have captured a bulk of the market share, leaving little breathing space. On the other hand, some Southeast Asian and Latin American countries have lower levels of market saturation allowing ample scope to establish foothold before others. New entrants can leverage local preferences and habits while giants focus on global expansion. Checkout Zipprr Gojek Clone.

4. Payment Infrastructure

A fully digital model like Gojek relies on a well-developed digital payment infrastructure for easy money transfers between drivers, delivery partners and end users. Countries topping cashless payment penetration and mobile wallet adoption create a seamlessly embedded financial ecosystem. According to Bain, China has emerged as the global leader with over 80% of its population now making payments digitally. Other digital frontrunners include India, South Korea, Indonesia and Brazil presenting large accessible markets with advanced online payment systems.

5. Internet and Smartphone Penetration

A strong correlation exists between internet access, smartphone ownership and usage of mobile applications including ride-hailing platforms. Regions with higher percentages of population connectivity via fixed/mobile broadband and smartphone devices foster organic demand for on-demand services. Southeast Asian countries have emerged as a global leader in this aspect, with Singapore, Malaysia and Indonesia claiming top spots in mobile internet usage. India too has over 500 million internet users currently which is anticipated to double by 2025. This massive addressable audience makes for attractively sized markets.

6. Local Transportation Habits

Understanding local mobility patterns and preferences is another key criteria. Cities struggling with worsening traffic congestion and lacking reliable public transport have more inclination towards the instant mobility promise of ride-hailing. Indonesia stands out as overburdened Jakarta witnesses almost 7 hours lost a week to traffic according to Google Maps. Similarly, Indian metros struggle under average speeds of less than 20 kmph. Such conditions have driven higher adoption rates for Gojek in Indonesia surpassing even the U.S, while Ola outranks Uber in key Indian cities. Local frustrations with traditional modes further make markets more open to transportation alternatives.

7. Indonesia

As the home ground of Gojek itself, Indonesia naturally provides an exceptionally conducive environment to replicate its runaway success. With over 260 million populations concentrated heavily in urban conglomerations along coastal plains, mobility needs are intensifying rapidly against deteriorating traffic conditions. The on-demand transportation market valued at $8.7 billion in 2019 is forecasted to grow over 15% annually. Gojek’s consistent dominance demonstrates ample demand and familiarity with the super app concept. Lower operating costs relative to developed markets along with Gojek’s learnings also improve chances of success. Regulatory support through relaxed rules on ride-hailing along with advanced payments systems firmly establish Indonesia as the most logical first market.

8. India

India closely follows Indonesia as the next ideal frontier given its favorable landscape and colossal scale. The South Asian economy is undergoing a digital transformation that is creating unprecedented demand for online services. It has become a global leader in internet and smartphone adoption growing at breakneck speeds. Large urban hubs grapple with some of the world’s worst traffic congestion levels, with road commute times estimated to triple by 2030 according to the World Bank. Ride-hailing platforms like Ola have recognized these latent demands by achieving dominance in major cities. Successful payment systems like Paytm have also fostered widespread acceptance of cashless transactions. India’s gigantic addressable base of over 750 million internet users and rapid digital moves make it a market replete with promise.

9. Southeast Asia

Southeast Asian countries beyond Indonesia also present collective merits for launching an initial foray outside home markets. These nations share cultural similarities and several mobile-first demographics ideal for on-demand adoption. Rapid rates of growing internet connectivity across the region is catalyzing trends seen elsewhere faster than expected. According to Google, Temasek and Bain, SEA’s internet economy is projected to triple to $300 billion by 2025. Individual emerging markets like Vietnam, Thailand and the Philippines showcase strong affinity for online services and digitization backed by supportive policies. These nations are individually attractive while collectively representing a combined population of over 600 million potential users under an ASEAN economic bloc integrating further. Regional familiarity lowers operational risks while scale and momentum promise long term market leadership potential in Asia.

10. Latin America

Latin American countries also emerge as compelling frontier markets capable of providing access to hundreds of millions of online consumers across linguistic and cultural lines. Brazil leads the region with a 210 million-strong population urbanizing at a torrid pace. Sao Paulo suffers one of the most congested commute scenarios globally that ride-hailing has partly mitigated. Mexico and Colombia too offer attractive national footprints below saturated American and European territories. Digital and mobile trends are fast catching up across Latin countries helping overcome connectivity limitations of the past. Pioneering markets at competitive scales and openness to digital innovation make Latin America ripe for early entry by a regional champion.

11. Middle East

The relatively affluent GCC region centered around Saudi Arabia and UAE is another emerging hotspot. Despite conservative social norms, rising internet penetration and technology adoption are normalizing trends seen elsewhere. Cultural shifts acknowledge convenience and economic dynamism. Mobility needs arising from urban congestion and public transport gaps have spurred demand for ride-hailing and deliveries. Regional players like Careem bought over by Uber signal prodigious potential yet to unfold. Successful Gojek replication holds potential to establish early regional dominance amid fewer local competitors given the still developing mobility space. Social openness and willingness to experiment present an upside.

12. US and Europe

While advanced economies like the US and Europe house large addressable populations, barriers of operations, regulations and incumbency make such territories difficult initial choices. The presence of entrenched giants like Uber, Lyft and Deliveroo occupying majority market shares leaves marginal room. High costs of real estate, salaries and living standards also impact operating margins. A prudent strategic choice involves establishing subsidiary partnerships or investing selectively rather than direct operations initially. Low-cost, high-growth emerging markets provide friendlier arenas to achieve scale before expanding to mature regions through tie-ups and investments.

13. Africa

Sub-Saharan Africa encompasses over a billion individuals across 54 diverse nations characterized by accelerated urbanization and internet connectivity growth. Mobility and transportation challenges arising from poor public infrastructure have mirrored trends elsewhere driving ride-hailing adoption. Countries with biggest populations and economic heft like Nigeria, South Africa, Kenya and Ethiopia top lists as most promising African destinations. Successful mobile money models like M-Pesa have digitally leapfrogged antiquated systems. While connectivity and payment barriers remain, ongoing developments are opening the large continent with an average age of 19 years to technology innovations. A strategically timed entry captures first-mover benefits in the world’s future growth hotbed.


To summarize, launching a Gojek clone app in the friendliest market first enables establishing early market leadership while overcoming operations challenges. Based on factors like addressable demographic size, market growth potential, current mobility trends and regulatory environment, the top three recommended initial markets are Indonesia, India and other key Southeast Asian countries collectively. Indonesia offers immense strategic familiarity alongside Indonesia’s demonstrated demand. India presents similarities along with unmatched scale. And Southeast Asia’s cultural corridors and integrated economic landscape presents a unified strategic beachhead beyond established territories. While other regions also hold promise, prioritizing these pivotal Asian frontier markets lays the ideal springboard for unlocking global aspirations over the long run through subsequent expansions.