United States Air Freshener Market – Global Industry Size, Share, Industry, and Forecast

According to TechSci Research report, “United States Air Freshener Market – By Region, Competition, Forecast and Opportunities, 2018-2028F”, the United States Air Freshener Market stood at USD 1.96 billion in 2022 and is anticipated to grow with a CAGR of 6.15% in the forecast period, 2024-2028. The United States air freshener market is a thriving and dynamic industry that has experienced significant growth and innovation over the years.

The concept of air freshening has a long history, dating back to ancient civilizations that used various natural materials and scents to mask unpleasant odors. In the United States, the modern air freshener industry began to take shape in the mid-20th century with the introduction of aerosol sprays and plug-in devices. These early products aimed to eliminate or cover up odors in homes and commercial spaces. Over time, consumer preferences evolved, leading to the development of a wide range of air freshener products, each catering to specific needs and preferences.

As people spend more time indoors, there is a growing awareness of the importance of indoor air quality. Air fresheners offer a quick and convenient solution to eliminate unpleasant odors and improve the overall indoor environment. Additionally, the fast-paced lifestyles of modern Americans have led to an increased demand for products that can create a relaxing and pleasant atmosphere at home. This trend has driven the popularity of scented candles, essential oil diffusers, and other air freshening products. Furthermore, a robust economy and higher disposable incomes have enabled consumers to spend more on discretionary items like air fresheners. This increased spending power has positively impacted market growth.

Manufacturers are continually innovating to introduce new and exciting fragrances and delivery systems. Smart air fresheners that can be controlled remotely via smartphones have gained popularity in recent years. Additionally, consumers are increasingly seeking natural and eco-friendly air freshener options, leading to the development of more sustainable products with fewer harmful chemicals. Furthermore, the proliferation of e-commerce platforms has made it easier for consumers to access a wide variety of air freshener products, contributing to market growth.

United States Air Freshener Market

Some air fresheners contain volatile organic compounds (VOCs) and other chemicals that may have adverse environmental impacts. Manufacturers are increasingly under pressure to develop eco-friendly alternatives. Additionally, there have been concerns about the health effects of certain air freshener ingredients. As a result, manufacturers are working to develop products with fewer harmful chemicals. Furthermore, the market is highly competitive, with numerous brands and products vying for consumer attention. This makes it essential for manufacturers to continually innovate and differentiate their offerings.

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Stringent regulations and labeling requirements in the United States can pose challenges for manufacturers, especially those looking to launch new products. Additionally, the air freshener market experiences fluctuations in demand throughout the year, with seasonal variations influencing sales, such as during holidays and special occasions.

Consumers are increasingly seeking natural and organic air fresheners, which has led to the development of products using essential oils and plant-based ingredients. Additionally, the integration of technology into air fresheners allows consumers to control them remotely through smartphone apps, offering convenience and customization. Furthermore, some manufacturers are offering customizable fragrance options, allowing consumers to create unique scents to suit their preferences. In addition, eco-friendly and sustainable packaging and ingredients are becoming more prevalent as consumers become more environmentally conscious.

Some companies are offering subscription-based models for air freshener products, ensuring that customers receive regular supplies without the need for repeat purchases.

The United States Air Freshener market is segmented into product type, application, and region.

Based on product type, the market is segmented into aerosol/spray, electric air fresheners, gels, candles, and others. Among these, aerosol/spray has a significant share in the United States air freshener market. Aerosol air fresheners are available in a diverse range of fragrances, catering to various consumer preferences. Whether someone prefers floral, fruity, tropical, or clean scents, they can easily find an aerosol spray that suits their taste.

Based on application, the market is segmented into residential, commercial, cars, and others. Among these, residential has a significant share in the United States air freshener market. The residential sector benefits from a wide range of air freshener products tailored to different preferences and requirements. Consumers can choose from options such as plug-in diffusers, scented candles, reed diffusers, aerosol sprays, and more.

Key market players in the United States Air Freshener market include:

  • Balev Corporation Eood
  • Beaumont Products, Inc.
  • Dr. Marcus International Sp. z o.o Sp.K.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Ltd.
  • Hamilton Beach Brands, Inc.
  • Henkel AG & Co.
  • Newell Brands
  • Procter & Gamble Co.
  • Reckitt Benckiser Group PLC

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“The future of the United States air freshener market looks promising, driven by increasing consumer awareness of indoor air quality, changing lifestyles, and the demand for innovative and sustainable products. Manufacturers are likely to focus on developing natural, eco-friendly, and customizable options to cater to evolving consumer preferences. Additionally, partnerships with home automation and smart technology companies may lead to further advancements in the market. In conclusion, the United States air freshener market is a thriving industry with a wide array of product offerings and a growing consumer base. As people continue to prioritize comfortable and pleasant indoor environments, the market is expected to expand further, presenting exciting opportunities for manufacturers and entrepreneurs in the air care industry.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.

United States Air Freshener Market Size Segmented By Product Type (Aerosol/Spray, Electric Air Fresheners, Gels, Candles, Others), By Application (Residential, Commercial, Cars, Others), By Region, Competition, Forecast and Opportunities, 2018-2028F”, has evaluated the future growth potential of air freshener and provides statistics and information on market structure, size, share, and future growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States air freshener market.


Mr. Ken Mathews

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